von Olesja | März 10, 2023 | Uncategorized
One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –... von Olesja | März 10, 2023 | Uncategorized
Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails, though. Some universities even offer degrees in... von Olesja | März 10, 2023 | Uncategorized
One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –...
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