Why you should hire a generalist for your marketing

One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –...

Why you should hire a generalist for your marketing

One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –...