In today’s competitive landscape, businesses must navigate countless marketing and advertising channels to establish a strong and consistent brand presence that leaves a lasting impact on both potential and existing customers. This is where integrated marketing...
One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –...
Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails, though. Some universities even offer degrees in...
One question people ponder when hiring freelancers is whether to go for a specialist or generalist. And the advice for all freelancers is to ‘niche down.’ It’s advice I’ve always ignored. I work across all communications – marketing, PR, copywriting and social media –...
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